Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Coca cola, or coke is a carbonated soft drink manufactured by the coca cola company. Coca cola is an international company and the leading business in the soft. An evaluation of marketing strategies undertaken by coca. Being addicted to cocacola also is a health problem, because drinking of cocacola daily has an effect on your body after few years. Marketing plan introduction pic the cocacola company was originally established in 1886 by dr. The company portfolio boasts 15 billion dollar brands along with diet coke, fanta, sprite, cocacola zero, vitamin water, minute maid, simply, powerade, georgia and del valle. An example for such successful implementation of marketing strategy is coca cola. Lessons to learn from the cocacola company, its content 2020 strategy and content excellence. The cocacola brand is globally valued and recognized.
This stepbystep guide covers all aspects of the marketing plan with a cocacola example. The packaging has been designed around the brief consider the creation of a new concept form of. Proposed strategy compare coke life to different coke products compare it to similar products in the market. Routetomarket rtm captures the insights we gain from our. The program is considered one of the most ambitious womens economic. John styth pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks, operating. Coca cola is one of the most leading company in soft drink beverage industry. Meanwhile, full throttle blue demon are manufactured to attract hispanic men which is the market segmented by gender and ethnic factors. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008.
Due to the availability of wide range products the pricing is done according to the market and geographic segment. We have done a study on cocacola company with the aim to learn about the efferent marketing prospects in pakistan and our selected product is coca cola. Coca cola advertising strategy is boldly experiential with innovative design of posters and print and media advertising. Coca cola advertising plan marketing assignment help. Operating model transformation cocacola femsa integrated. The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. The cocacola company should address external technological threats by investing directly in applied research to improve recording and monitoring of the sales, production and delivery process between the cocacola company and the bottling companies p. When you watch the videos youd be forgiven for immediately thinking that this is the usual brand or corporate rhetoric, but if you dig deeper theres, not surprisingly, much that we can take from what coke are saying. Cocacola advertising plan marketing assignment help the cocacola company is one of the worlds largest and most popular beverage company, refreshing its consumers with approximately 500 sparkling and still brands. Marketing plan for coca cola essay example 1848 words. Cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy.
John styth pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks, operating worldwide in over 200 countries, having over a. While many view our company as simply cocacola, our system operates. Cocacola owns the brand names of cocacola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks cocacola datamonitor, 2007. Coca cola is the worlds most favorite brand and is available all over the world. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain. However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas. The cocacola company website cocacola great britain ccgb is responsible for marketing 21 brands which contain over 100 products to consumers in great britain. Despite having a higher price than many local and international brands, cocacola is still able to gain the highest level of acceptability among all. Coca cola marketing analysis project report swot analysis. Introduction assessing the consumer behavior has always been a tricky matter for a marketer and whenever a company fails in its pursuit of excellence, it goes in retrospective to search for the reasons for failure and the first reason which appears on top of the list is consumer behavior. In brief the purpose is to market a new innovative beverage packaging for cocacola. Cocacola is likely to get hard competition soon after the introduction of the new product, although the product that gain high market penetration often becomes the industry standard and other products, even superior products become marketing communications the areas of the marketing communications mix will all be seen to consider the elating. Also we would like to thank greenwich university and its staff for providing us with the environment and learning to enable us to achieve our goals. According to one brand marketing campaign coca cola advertising via various channels will feature all four different brands of coca cola as illustrated in.
Like always the company is doing quite well although at the current moment pepsi is dominating the market a little more than cocacola. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Heres how cocacola keeps its marketing strategy focused.
Marketing strategy of cocacola linkedin slideshare. Cocacola is the worlds biggest softdrink company which manufactures and markets nonalcoholic drink focuses and syrups. Marketing plan measuring success current strategy vs. Cocacola in 2015 matt curd matt curd page 1 marketing plan purpose.
Coca cola blaks marketing includes age, income and gender segmentation with the promotion towards older and cosmopolitan males who are willing to pay higher. Coca cola marketing plan essay sample new york essays. Coca cola has conducted a combination of both age and gender segmentation for the marketing of coke zero. Cocacola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Read the marketing mix of coca cola and its four ps product, place, price, and promotion. Cocacola company is one of the fastest growing multinational enterprises in nigeria. The article talks about the marketing mix of coca cola and the. These aspects place coca cola greater to competitors, originating coca cola to aspire higher objectives and missions. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program.
In marketing plans it has typical structure with respective purpose which is incorporated while developing marketing plan for cocacola company. Marketing plan for coca cola free essay example by essaylead. Coca cola targets multicultural youth by identifying common youth struggles and positioning cocacola as a unifying element in a diverse youth culture. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Coca cola marketing plan design and marketing strategies cocacola used seven key design and marketing strategies, which made it as recognizable in the streets of shanghai as in its hometown of atlanta by the 1920s, says cocacola vp of innovation and entrepreneurship david butler. It also has got sugar by which continuous drinking of cocacola may cause health problems. Coca cola has a large product portfolio of 500 sparkling and still brands.
The brand is present across more than 200 nations and is sold in packets of various sizes. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Coca cola marketing plan analysis essay example graduateway. Coca cola marketing strategies and supply strategies have proven to be ineffective in pakistan for leaving pepsi behind. Cocacolas current target market is adults looking for a new. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection.
Recognized as the worlds most valuable brand, coca cola is often associated with happiness. The products are priced competitively because of the heavy competition in the soda industry. Pdf strategic marketing plan for cocacola 2016 researchgate. The coca cola company manufactures and sells more than 400 brands of products across the world, making it the leading company in terms of market shares, which are at least. Each subbrand of coca cola has different pricing strategy. Coca cola blab and full throttle blue demon are also products with the marketing tragedy integrating different factors of demographic segmentation.
It now operates in all but 2 countries worldwide with a portfolio of more than 3500 brands. An assessment of current marketing objectives for cocacola would show a targeted gain achieving 60% of the total market for soft drink industry by december 2010. Because of this, cocacola has come up with long term objectives. Marketing mix of coca cola 4ps of marketing mix of coca cola. Politics there are not any legal factors affecting the marketing of this product. A lot of people have asked me why i am in love with coke, its marketing and content strategy. Coca cola market plan and market research studymoose.
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